Structural packaging concepts for a mega-brand packaging redesign, aiming to unify the currently fragmented brand portfolio through a cohesive look and feel. Intended to not only enhance shopability, but also to bring to life the brand's core ethos. Additionally, the redesign prioritizes strong visual appeal, large label panels, and clear, consistent messaging, ensuring that each product stands out on the shelf, attracting consumer attention and facilitating a seamless shopping experience.